I've been promoting to my local markets with postcard splits. These are full sized post cards that I have shrunk down to half size and doubled up on a single printed postcard. I cut these cards in half to create minis that I can liberally hand out at farmers markets and drop off at any coffee and tea shops that I visit.For the price, I'm starting to create and hand-out moo-card sized minis for several of our local artists that are partisipating in the PortCity Mud Project as well.
Prospective designs are tested at my neighborhood coffee shop by dropping a card design on the floor and noting what happens. If someone picks up a card and drops it in the bin... it's literally garbage. If they pocket it after picking it up... it's a decent design.
3 comments:
What a fun social experiment on the card design.
i like the litmus test on the cards... totally dig the informative glaze posts preceding and following this one, a nice window into the procedures
he,he,dangerous way to gauge good designs.your card could be picked up by;
a blind person
a clean freak
somebody who looked at the back
somebody who's looking for a place to put their gum in
the owner of the place who'll kick your butt for loitering
or a busty blonde.
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